Client
Haven Power
deliverables
Logo & brand guidelines
BRIEF
Analyse an exisiting AI-generated logo to create an improved logo for a portable solar power systems company.
creative solution
The original logo lacked clarity at smaller sizes and felt more like a product image than a distinctive, scalable brand identity.
The original logo lacked clarity at smaller sizes and felt more like a product image than a distinctive, scalable brand identity.
The solution shows a bold, geometric symbol combining the idea of safe, reliable power within a home 'Haven'. The green palette reinforces clean energy, and solar panel icons are combined with the lightning bolt, promising that energy will be “always on”.
The simple, versatile design works at scale and creates a recognisable symbol to be used across product labels, vehicle signage and social media icons as well as branded giveaways & promotional swag.
Brief
Analyse an exisiting AI-generated logo to create an improved logo for a portable solar power systems company.
The solution shows a bold, geometric symbol combining the idea of safe, reliable power within a home 'Haven'. The green palette reinforces clean energy, and solar panel icons are combined with the lightning bolt, promising that energy will be “always on”.
The simple, versatile design works at scale and creates a recognisable symbol to be used across product labels, vehicle signage and social media icons as well as branded giveaways & promotional swag.









Client
Carter Consulting
Project
Startup branding
deliverables
Visual identity creation, brand guidelines, stationery, website & presentations
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Contact
Get in touch
Want to collaborate on crafting designs for your in store environment, publication, startup business, or anything else? I'd love to hear from you.
Contact
Get in touch
Want to collaborate on crafting designs for your in store environment, publication, startup business, or anything else? I'd love to hear from you.
Contact
Get in touch
Want to collaborate on crafting designs for your in store environment, publication, startup business, or anything else? I'd love to hear from you.